Dalbey Education Hires Online Marketing Professional
Josette Martinez hired as Online Acquisition Manager
Westminster, CO - Colorado native Josette Martinez, an online marketing and advertising professional, has been hired by Dalbey Education as Online Acquisition Manager.
In her new position, Martinez is responsible for supporting Dalbey Education’s online business development strategy, developing and executing online advertising campaigns and Web analytics. She is tasked with driving customer acquisition through the Web and monitoring competitive, industry and technology trends to identify and recommend relevant opportunities for the company’s online growth.
Dalbey Education, located in Westminster, CO, looked to Martinez for her strong background in the online affiliate marketing industry. “Acquiring new customers via the Web is a key component to our diversified customer acquisition strategy, and we needed someone with a proven track record to step in and drive that channel for us,” said Dalbey Education’s Director of Media, Michael Friedhaber.
Previously running the affiliate marketing network division for another local Colorado company, Martinez specializes in social marketing, search engine optimization and management, pay-per-click and affiliate marketing distribution channels.
“I plan on bringing an innovative online marketing approach and proven business development strategies to help Dalbey Education expand its online presence,” said Martinez. “I am glad to be a part of a positive company with a dynamic marketing team.”
Born in Alamosa and residing in Arvada, Martinez received an undergraduate degree from Metropolitan State College of Denver in Criminal Justice and Criminology and a Masters from Regis University in eCommerce Marketing and Database Engineering. Martinez is currently working towards her certificate as a Google Advertising Professional.
Martinez is also a member of industry marketing groups such as Online Advertising Professionals, Rocky Mountain Direct Marketing Association and ProMarketers.
